O’Neills’ involvement with Rugby started in the mid 1960’s culminating in becoming the official supplier to the Irish national team in the early 1980’s. The introduction of the professional era for Rugby Union in 1995 changed the face of rugby supply with the demand for more technical products of the highest specification – as a manufacturer O’Neills embraced these changes with the development of rugby apparel suitable for the highest level of rugby, something we continue to do to this day. By the early years of the new millennium O’Neills had developed products of the very highest specification and entered into the world of professional supply, initially partnering with Super League club Widnes Vikings (2008) followed swiftly by Premiership Rugby Union club London Harlequins (2011). Since then the number of both Rugby Union and League clubs supplied by O’Neills has grown dramatically as the realisation dawned that O’Neills was producing rugby apparel of the very highest standard, suitable for both Professional and Grass Roots clubs. Today we supply over 1,000 rugby clubs throughout the world, amongst which are numerous Professional clubs, as the O’Neills brand has become synonymous with quality in the world of Rugby.
Dave Hutchinson, Head of Sales & Marketing, St. Helens R.F.C
St Helens RFC teamed up with O’Neills with a view to making a radical step change to the clubs merchandising programme, in order to increase sales. This has proved a very positive move for us, in that we have over achieved budget in November and early signs for December are already very encouraging. Product range and quality has been very well received both by the performance team and the fans, and the responsive service and creative attitude of O’Neills staff has been fantastic. We are already planning new ranges for the New Year and beyond, and with this added flexibility we can confidently buy into product ranges with peace of mind that minimum quantities will not hold us back. We are looking forward to many successful years ahead with them.
Andy Jordan, Operations Manager, Huddersfield Giants
As Operations Manager at Huddersfield Giants I was directly involved with the transition from our previous kit supplier over to O'Neills. Having a personal account manager with a detailed understanding of the core business of the Giants, an idea of our USP and a detailed understanding of our previous on and off field wear made the early phases of design very smooth. Throughout the process O’Neills were flexible to our needs. The shorter delivery times afforded by O’Neills gave us the flexibility to work with sponsors and try to gain new ones to a later date. This was also a key factor in the ability to bring in new products during the season. All teamwear was delivered either on time or early throughout the season. Having low minimum delivery quantities enabled us to have a wider range of products for our on and off field ranges. This was really well received by the playing and coaching staff. We were very happy with the design options presented to us as they were very modern and fitted in with our club colours; they were also items that looked good on and off the field. Finally, the reliability of the products are fantastic - over the course of the season we had very few issues with anything, in the tough training environment rugby league creates the O’Neills products stand up to it and more. I would highly recommend O'Neills as both a company and a brand, they are fantastic to work with.
Brian O’Connor, Director of Marketing, Widnes Vikings
The Club has a very strong working relationship with O’Neills Irish Sportswear and are pleased to have the opportunity to build on this in the years to come. Since the partnership began back in 2008, both organisations have strived to offer an extensive range of quality apparel whilst continually looking to improve technology. It is a credit to O’Neills that from a performance aspect we have five teams playing full contact Rugby League in their garments and in almost ten years none of those teams have experienced any kit related issues. Feedback from supporters has also been very good throughout the current contract term and O’Neills really do have an edge in being diverse, whilst having a good understanding what supporters like in a garment.